The AFTR Edit

The Run of Show That Helps Make Sure Nothing Gets Missed

A great shoot starts with a clear plan. This article breaks down the Run of Show template AFTR uses to keep teams aligned, protect the must-have shots, and make sure nothing important gets missed o...

Photo and Video Production for Social Media: It’s an Art and a Science

Great social media content is both art and science. Learn how to plan photo and video production around platform behavior, business goals, format, authenticity and performance so one shoot can crea...

Why Agencies Need Flexible Production Partners More Than Ever

Agencies need to move quickly, but client production needs rarely arrive on a predictable schedule. This article explores how flexible production partners can help agencies expand capacity, keep fr...

A Simple Content Framework To Use Before a Video and Photography Shoot

Great content starts before the camera rolls. Use this simple five-part framework to plan your audience, story, offer, formats and CTA, and turn one shoot into a library of content that works harde...

Behind the Shoot: How We Captured Multiple Client Stories in One Day for Amped Kitchens

Every great content shoot starts before the cameras roll. Take a behind-the-scenes look at how AFTR partnered with Amped Kitchens to capture authentic client stories and build a content library des...

What I Learned Leading Marketing Before Building a Content Production Studio

Most content studios are built by production professionals. AFTR was built from the perspective of a marketing leader. Here's how years of driving growth, customer acquisition, and brand strategy s...

Why Content Production Feels Harder Than It Should

Why does producing content often feel harder than it should? From coordinating locations and creative partners to managing edits and approvals, we explore how a more streamlined approach can help b...