The AFTR Edit
Stories, insights, and ideas behind content that works.
The AFTR Edit
The Run of Show That Helps Make Sure Nothing Gets Missed
A great shoot starts with a clear plan. This article breaks down the Run of Show template AFTR uses to keep teams aligned, protect the must-have shots, and make sure nothing important gets missed o...
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Why Agencies Need Flexible Production Partners More Than Ever
Agencies need to move quickly, but client production needs rarely arrive on a predictable schedule. This article explores how flexible production partners can help agencies expand capacity, keep fr...
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A Simple Content Framework To Use Before a Video and Photography Shoot
Great content starts before the camera rolls. Use this simple five-part framework to plan your audience, story, offer, formats and CTA, and turn one shoot into a library of content that works harde...
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Why Content Production Feels Harder Than It Should
Why does producing content often feel harder than it should? From coordinating locations and creative partners to managing edits and approvals, we explore how a more streamlined approach can help b...
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