The AFTR Edit

A Simple Content Framework To Use Before a Video and Photography Shoot

Great content starts before the camera rolls. Use this simple five-part framework to plan your audience, story, offer, formats and CTA, and turn one shoot into a library of content that works harde...

Why Content Production Feels Harder Than It Should

Why does producing content often feel harder than it should? From coordinating locations and creative partners to managing edits and approvals, we explore how a more streamlined approach can help b...